Privacy Policy
How we protect and use your data
Last Updated: January 31, 2026
The Short Version: We don't store your messages. We don't sell your data. We use analytics to improve the product. RFD (Red Flag Detection) analyzes communication patterns but doesn't judge you as a person. You're always in control.
What We Collect
Messages You Type
When you use reFrame™, you input:
- Your raw message (what you want to say)
- Optional context (what they said, situation background)
- Relationship type (e.g., Partner, Manager, Friend)
What happens to this data:
- Sent to our AI (Claude by Anthropic) to generate your reframe
- Analyzed by RFD to detect toxic communication patterns
- Immediately deleted after processing
- NOT stored in our database
- NOT used to train AI models
- NOT shared with anyone
Anonymous Usage Analytics
To improve reFrame™ and understand how people use it, we collect anonymized usage data:
Session Token (Anonymous ID):
When you first visit reFrame™, we generate a random anonymous identifier. This token is stored in your browser's localStorage and allows us to:
- Identify repeat users without knowing who you are
- Track improvement patterns over time (“You've reduced contempt 67%”)
- Understand product usage (frequency, features used)
- CANNOT be used to identify you personally
- NOT linked to your name, email, or any personal info
You can delete this token anytime by clearing your browser's localStorage or using incognito/private mode.
What Analytics We Collect
We store the following anonymized data in our database (Supabase):
- Session token: Your anonymous ID
- Relationship type: Which relationship you selected (Partner, Manager, etc.)
- Context usage: Whether you provided optional context (yes/no)
- Message length: Approximate length of your message (character count)
- RFD triggers: Whether patterns were detected (yes/no)
- Detected patterns: Which patterns (e.g., “criticism”, “contempt”) — NOT your actual message
- Severity level: High, medium, or low
- User behavior: Did you edit or proceed after RFD warning?
- R³™ feedback: Which feedback button you clicked (feels right, try again, explain)
- Timestamp: When you used reFrame™
What we DO NOT store:
- Your actual message content
- Their actual message content (from context)
- Any personally identifiable information
- Your name, email, phone number, or IP address
- Information about who you're talking to
RFD Red Flag Detection
What is RFD?
RFD (Red Flag Detection) is our proprietary technology that analyzes communication patterns in real-time based on 40+ years of research from the Gottman Institute. It detects patterns like criticism, contempt, defensiveness, stonewalling, gaslighting, and manipulation in both directions—what you're about to send AND what you've received.
Two-Way RFD (Patent Pending)
RFD works in both directions to keep you safe:
- Inbound Detection: Analyzes messages YOU receive (when you paste them in context) to identify gaslighting, manipulation, or other toxic patterns. Validates your perception: “You're not crazy. This IS gaslighting.”
- Outbound Detection: Analyzes YOUR message before you send it to catch patterns you might not see (criticism, contempt, defensiveness)
What RFD Is NOT
- NOT a diagnosis: RFD identifies communication patterns, not mental health conditions
- NOT therapy: RFD is educational, not a substitute for professional counseling
- NOT judgment: RFD doesn't evaluate you as a person—only specific communication patterns
- NOT blocking: You always maintain full control. RFD informs, you decide
- NOT stored: RFD analysis is not saved or tracked at an individual level
Inbound Detection & Your Privacy
When you paste what someone said to you (context), here's what happens:
- We analyze the text to identify toxic patterns
- We show you educational warnings if patterns are detected
- We provide validation (“Your perception is valid. Trust yourself.”)
- We do NOT store their message
- We do NOT identify who said it
- We do NOT track patterns over time for specific people
- We do NOT diagnose anyone as “an abuser”
Privacy by Design: Every message—yours AND theirs—is processed to generate the reframe, then immediately deleted. We never build a database of “who said what to whom.”
What We DON'T Do
We will NEVER:
- Sell your data to third parties
- Share your messages with anyone without your consent
- Use your messages for advertising purposes
- Train AI models on your personal conversations without permission
- Share your information with social media platforms
- Store RFD warnings or patterns tied to your identity
- Use RFD data to make judgments about your relationships or mental health
- Link your session token to your real identity
- Track you across other websites
Third-Party Services
Anthropic (Claude AI)
Your messages are processed through Anthropic's API to generate reframes and perform RFD analysis. Anthropic has strict privacy policies and does not use API data to train their models. Your conversations are processed in real-time and not stored by Anthropic.
Supabase (Database)
We use Supabase to store anonymized analytics data (session tokens, pattern statistics, usage metrics). Supabase does NOT have access to your actual messages—only the metadata described above. Supabase is SOC 2 Type II compliant and GDPR-compliant.
Vercel (Hosting)
Our website is hosted on Vercel's secure infrastructure. They handle basic website operations but do not have access to your messages or analytics data.
Google Analytics
We use Google Analytics to understand how people use our site (e.g., which pages are most visited, how long people stay). This data is anonymized. You can opt out using browser extensions like uBlock Origin or Privacy Badger.
Your Rights
You have the right to:
- Access: Request a copy of any data we have about you
- Delete: Request deletion of your data at any time
- Opt out: Clear your session token (localStorage) or use incognito mode to prevent tracking
- Correct: Update any inaccurate information
- Port: Request your analytics data in a machine-readable format (CSV/JSON)
- Transparency: Ask how RFD works or what patterns were detected in your messages
To exercise any of these rights, email us at info@wereframe.com.
Data Security
We take security seriously:
- All data is transmitted over encrypted connections (HTTPS)
- Messages are processed in real-time and immediately deleted after reframing
- Session tokens are random, anonymous, and cannot be reverse-engineered to identify you
- Analytics database has Row Level Security (RLS) policies to prevent unauthorized access
- We use industry-standard security practices
- Access to data is limited to essential personnel only
- RFD analysis is performed server-side and never stored on your device
However: No system is 100% secure. While we do our best to protect your data, we cannot guarantee absolute security. Use reFrame™ with the understanding that any data transmitted online carries some risk.
Data Retention
Messages: Deleted immediately after processing (typically within 1-2 seconds)
Analytics data: Retained indefinitely in anonymized, aggregated form for product improvement and research. Individual session data may be deleted upon request.
Session tokens: Stored in your browser until you clear localStorage. Not stored server-side beyond analytics records.
Limitations of Liability
By using reFrame™ and RFD, you acknowledge that:
- reFrame™ is an educational tool, not professional therapy or counseling
- RFD detection is based on communication patterns, not mental health diagnosis
- We are not responsible for the outcomes of conversations, even when using our reframes
- If you are experiencing abuse, harassment, or safety concerns, please contact appropriate authorities or crisis resources
- reFrame™ is not a substitute for professional help in cases of domestic violence, mental health crises, or legal matters
Children's Privacy
reFrame™ is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe a child has provided us with personal information, please contact us immediately and we will delete it.
International Users
reFrame™ is operated from the United States. If you're using reFrame™ from outside the US, your data may be transferred to and processed in the US. By using reFrame™, you consent to this transfer.
Cookies
We use minimal cookies and localStorage:
- Session token (localStorage): Your anonymous identifier, stored in your browser
- Analytics cookies (Google Analytics): Help us understand site usage (optional, can be blocked)
We do NOT use advertising or third-party tracking cookies.
Changes to This Policy
We may update this Privacy Policy from time to time. If we make significant changes, we'll notify you via a notice on our website and an updated “Last Updated” date at the top of this page.
California Privacy Rights (CCPA)
If you're a California resident, you have additional rights under the California Consumer Privacy Act:
- Right to know what personal information we collect and how it's used
- Right to delete personal information
- Right to opt out of data sales (note: we don't sell data)
- Right to non-discrimination for exercising your privacy rights
European Privacy Rights (GDPR)
If you're in the European Economic Area, you have rights under GDPR including:
- Right to access your data
- Right to rectification of inaccurate data
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing
Legal basis for processing: Legitimate interest (product improvement, research) + Consent (by using reFrame™)
Research and Development
We may use anonymized, aggregated data (including RFD pattern statistics) for research purposes to:
- Improve the accuracy of toxic pattern detection
- Publish academic research on communication patterns (always anonymized)
- Partner with research institutions like the Gottman Institute
- Contribute to the broader understanding of healthy communication
This research never includes personally identifiable information, actual message content, or data that could identify specific individuals.
Contact Us
If you have questions about this Privacy Policy, how we handle your data, or how RFD works:
Email: info@wereframe.com
Website: wereframe.com
Our Promise: We're building reFrame™ to help people communicate better, not to exploit their data. Your privacy matters to us. RFD exists to educate and empower you, not to judge or surveil you. Analytics help us improve the product, but we'll never compromise your privacy to do it. If you ever have concerns, please reach out. We're here to help.